Capon, Noel. <br/><br/>
Managing marketing in the 21st century :  developing and implementing the market strategy / 
Noel Capon ; with James Mac Hulbert. 
 - 118p.: 1 v. (various pagings) :  ill. ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0979734401 (pbk.) 9780979734403 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 CAP 2009