TY  - GEN
AU  - Egan,John
TI  - Marketing communications
SN  - 9781446259030 
AV  - HF 5415.123 EGA 2015 
PY  - 2015///
CY  - London
PB  - Sage
KW  - Communication in marketing
KW  - Marketing
KW  - Advertising
N1  - includes index; Includes bibliographical references
ER  -