Egan, John  1952- <br/><br/>
Marketing communications / 
John Egan. 
 - Second edition. 
 - ix, 420 p. :  ill. (col.). 
<br/><br/> includes index 
<br/><br/>Includes bibliographical references . 
<br/><br/><label>ISBN: </label>9781446259030  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.<br/>Advertising.<br/>Advertising.<br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.123 EGA 2015