TY  - GEN
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 9788126534128
AV  - HF1416 KOT 2011 
PY  - 2011///
CY  - Delhi
PB  - John Wiley
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes index; Includes bibliographical references
ER  -