Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen. 
 - 5th ed. 
 - 717p. :  ill.  
 - International Student Version .
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>9788126534128 9788126534128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.
<br/><br/><label>LC Class. No.: </label>HF1416 KOT 2011