TY  - GEN
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising and integrated brand promotion
SN  - 9780324568677
AV  - HF5821 Q'GU 2009 
PY  - 2009///
CY  - New York
PB  - Cengage learning.
KW  - Advertising
KW  - Advertising media planning
N1  - Includes bibliographical references and index
ER  -