O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik 
 - 5th edition 
 - xlii., 726pages :  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780324568677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5821 Q'GU 2009