Anholt, Simon.

Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. - xiii, 134 p. : ill. ;

Includes bibliographical references (p. 129) and index.

Includes bibliographical references (p. 129) and index.

9780230500280 (cloth) 0230500285 (cloth)


Competition, International.
Place marketing.
Product management.
International relations.

HF1414 ANH 2007