Anholt, Simon.
Competitive identity : the new brand management for nations, cities and regions /
Simon Anholt.
- xiii, 134 p. : ill. ;
Includes bibliographical references (p. 129) and index.
Includes bibliographical references (p. 129) and index.
9780230500280 (cloth) 0230500285 (cloth)
Competition, International.
Place marketing.
Product management.
International relations.
HF1414 ANH 2007