Bateson, John E.G. <br/><br/>
Services Marketing 

 - 4th 
 - 468p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131516478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5