Hackley, Christopher E., <br/><br/>
Advertising & promotion  /  Chris Hackley and Rungpaka Amy Hackley. 

 - 3rd edition 
 - xvi, 326 pages, 16 unnumbered pages of plates :  illustrations (chiefly color) ; 
<br/><br/> Includes bibliographical references (pages 305-315) and index. 
<br/><br/>Includes bibliographical references (pages 305-315) and index. 
<br/><br/><label>ISBN: </label>9781446280720 1446280721 9781446280713 1446280713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Advertising--Brand name products.<br/>Advertising.<br/>Advertising--Brand name products.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Reclame.
<br/><br/><label>LC Class. No.: </label>HF5823 HAC 2015