TY  - GEN
AU  - Katz,Helen E.
TI  - The media handbook: a complete guide to advertising media selection, planning, research, and buying 
SN  - 9780415873536
AV  - HF5826.5 KAT 2010 
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Advertising media planning
KW  - Mass media and business
KW  - Marketing channels
N1  - Includes bibliographical references and index; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html
ER  -