Katz, Helen E. <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying / 
Helen Katz. 
 - 4th edition. 
 - xii, 212 p. :  ill. ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415873536 0415873533 9780415873543 0415873541 9780203864555 0203864557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media and business.<br/>Marketing channels.
<br/><br/><label>LC Class. No.: </label>HF5826.5 KAT 2010