TY  - GEN
AU  - Wilson, Alan
AU  - Ziethaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services Marketing: Integrating customer focus across the firm
SN  - 9780077131715
AV  - HD9980.5 WIL 2012 
PY  - 2012///
CY  - London
PB  - The McGraw- Hill
KW  - Service industries--Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -