TY  - GEN
AU  - Verma, Harsh V.
TI  - Services Marketing: Text and cases
SN  - 9788131516478
AV  - HD9980 VER 2012 
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
KW  - Services industries
KW  - Marketing
N1  - Includes index
ER  -