Verma, Harsh V. <br/><br/>
Services Marketing:  Text and cases 
Harsh V. Verma 
 - 2nd 
 - 660p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131516478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries --Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980 VER 2012