TY  - GEN
AU  - Moore, Gwyneth
TI  - Basics Fashion Management 02: Fashion Promotion: Building a brand through marketing and communication
SN  - 9782940411870
AV  - HD9940 MOO 2012 
PY  - 2012///
CY  - Lausanne
PB  - AVA Publishing PA
KW  - Fashion merchandising
KW  - Internet marketing
N1  - Includes index and Glossary
ER  -