TY  - GEN
AU  - Verma,Harsh V
AU  - Harsh V Verma
TI  - Services marketing: text and cases 
SN  - 9788131754474
AV  - HD 9980 VER 2012 
PY  - 2013///
CY  - New Delhi
PB  -  Pearson Education/Dorling Kindersley
KW  - service industries
KW  - marketing
N1  - includes index
ER  -