Verma,Harsh V <br/><br/>
Services marketing :   text and cases / 
Harsh V Verma 
 - xv1.659p.:  ill. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788131754474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>service industries
<br/><br/><label>Subjects--Geographic Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HD 9980 VER 2012