TY  - GEN
AU  - Pride, William P.
AU  - Ferrell,O.C
TI  - Marketing Foundations
SN  - 9781439080474
AV  - HF 5414 PRI 2009 
PY  - 2009///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing
N1  - Includes index
ER  -