Pride, William P. <br/><br/>
Marketing Foundations/ 
William M. Pride 
 - 3rd ed. 
 - 521p.:  ill.(col.) 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781439080474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5414 PRI 2009