Palmer, G. Dean  1933- <br/><br/>
Principles of marketing / 
Dean Palmer, William A. Stull. 
 - 2nd ed. 
 - Cincinnati, OH :  South-Western Pub. Co.,  c1991. 
 - vii, 408 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538604379 
<br/><br/><label>LCCN: </label>89061427  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / PAL 1991