TY  - GEN
AU  - Koekemoer, Ludi
TI  - Marketing Communication: an integrated approach
SN  - 9781485102175
AV  - HF 5415.123 MAR 2014 
PY  - 2014///
CY  - Cape Town
PB  - Juta
KW  - Marketing Communication
N1  - Includes index
ER  -