TY  - GEN
AU  - Lovelock, Christopher
AU  - Wirtz,Jochen
TI  - Services Marketing: People, technology, strategy
SN  - 0136118747
AV  - HF 5415 LOV 2011 
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - includes index
ER  -