Lovelock, Christopher <br/><br/>
Services Marketing:  People, technology, strategy/ 

 - 7th ed.  Global edition 
 - 640p.:  ill. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0136118747 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 LOV 2011