TY  - GEN
AU  - Kotler,Philip
AU  - Keller Kevin Lane
TI  - Marketing Management
SN  - 9780273779834
AV  - HF 5415 KOT2013 
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Marketing Management
N1  - includes index
ER  -