Kotler,Philip <br/><br/>
Marketing Management/ 

 - 14th ed.  Horizon Edition 
 - 679p.  ill. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780273779834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>LC Class. No.: </label>HF 5415 KOT2013