TY  - GEN
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing: global and southern African perspectives
SN  - 9781770255616
AV  - HF 5415 KOT 2006 
PY  - 2010///
CY  - South Africa
PB  - Pearson Education
KW  - Marketing
N1  - Includes index
ER  -