TY  - GEN
AU  - Kotler,Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 9780273779827
AV  - HF 5415 KOT 2013 
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Includes index
ER  -