Kotler,Philip <br/><br/>
Principles of Marketing/ 
Philip Kotler and Gary Armstrong 
 - 14th ed 
 - 636p:.  ill.(col.) 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 KOT 2013