McCarthy, E. Jerome <br/><br/>
Basic marketing;  a managerial approach 
[by] E. Jerome McCarthy. 
 - 4th ed. 
 - Homewood, Ill.,  R. D. Irwin,  1971. 
 - xix, 884 p.  col. illus., col. maps.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>75146730  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / MCC 1971 
<br/><br/><label>Dewey Class. No.: </label>658.8