TY  - BOOK
AU  - Solomon,Michael R.
AU  - Bamossy,Gary J.
AU  - Askegaard,Søren
TI  - Consumer behaviour: a European perspective 
SN  - 9780273772729
AV  - HF5415 SOL 2013
U1  - 658.8/342094 23
PY  - 2013///
CY  - New York
PB  - Pearson Education
KW  - Consumer behavior
KW  - Europe
N1  - Includes index; Includes bibliographical references; Preface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes
ER  -