TY  - GEN
AU  - Kerin, Roger A.
AU  - Hartley ,Steven W.
AU  - Rudelius, William
TI  - Marketing
SN  - 9780073529936
AV  - HF 5415 KER 2011 
PY  - 2011///
CY  - New York
PB  - McGraw Hill - Irwin
KW  - Marketing
N1  - includes index
ER  -