Kerin, Roger A. <br/><br/>
Marketing/ 
Roger A. Kerin, Steven W. Hartley and William Rudelius 
 - 10th ed. 
 - 746p.  ill.(col.) 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780073529936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 KER 2011