TY  - GEN
AU  - Rodman,Seorge
AU  - Hoynes, William
TI  - Mass Media in a changing world: History Industry Controversy 
SN  - 9780071316323
AV  - HN 90 ROD 2012
PY  - 2012///
CY  - Los Angeles
PB  - SAGE.
KW  - Mass media
KW  - Political aspects
N1  - I: Media/society
1. Media and the social world
II: Production: the media industry and the social world
2. The economics of the media industry
3. Political influence on media
4. Media organizations and professionals
III: Content: media representations of the social world
5. Media and ideology
6. Social inequality and media representation
IV: Audiences: meaning and influence
7. Media influence and the political world
8. Active audiences and the construction of meaning
9. Media technology and social change
V: Globalization and the future
10. Media in a changing global culture
N2  - The authors show how the media shapes, and is shaped by, not only society but also individuals. The focus of the book is on the huge influence the media exerts on society in general and on individuals in particular
ER  -