Rodman,Seorge <br/><br/>
Mass Media in a changing world :  History Industry Controversy / 
Seorge Rodman 
 - fourth edition 
 - 498 pages  illustrations 
<br/><br/>I: Media/society<br/>1. Media and the social world<br/>II: Production: the media industry and the social world<br/>2. The economics of the media industry<br/>3. Political influence on media<br/>4. Media organizations and professionals<br/>III: Content: media representations of the social world<br/>5. Media and ideology<br/>6. Social inequality and media representation<br/>IV: Audiences: meaning and influence<br/>7. Media influence and the political world<br/>8. Active audiences and the construction of meaning<br/>9. Media technology and social change<br/>V: Globalization and the future<br/>10. Media in a changing global culture 
<br/><br/> The authors show how the media shapes, and is shaped by, not only society but also individuals. The focus of the book is on the huge influence the media exerts on society in general and on individuals in particular 
<br/><br/><label>ISBN: </label>9780071316323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media --Political aspects
<br/><br/><label>LC Class. No.: </label>HN 90  / ROD 2012