Kotler, Philip, <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. 
 - Eighth edition. 
 - 686 pages  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292363516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>K 68  / KOT 2022