TY  - GEN
AU  - Gupta,Prachi
AU  - Aggarwal, Ashita
AU  - Majra,Hufrish
AU  - Jacob, Isaac
AU  - Jain, Varsha
AU  - Krishna ,G.Radha
AU  - Narang,Ritu
AU  - Venkatesh,Shanthi
AU  - Paul ,Suresh A
AU  - Goswami,Susobhan
TI  - Marketing Management: Indian Cases 
SN  - 9789332587106
AV  - HF 5415  MAR 2018
PY  - 2018///
CY  - Uttar Pradesh
PB  - Pearson India Education
KW  - Marketing Management
KW  - Customer Loyalty
N1  - Includes index
ER  -