Marketing Management :  Indian Cases / 
Gupta Prachi,Aggarwal,Hufrish Majra,Isaac Jacob,Varsha Jain,G.Radha Krishna,Ritu Narang,Shanthi Venkatesh,Suresh Paul A, and Susobhan Goswami 
 - 23.6 pages  illustrations. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789332587106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Customer Loyalty
<br/><br/><label>LC Class. No.: </label>HF 5415   / MAR 2018