TY  - GEN
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 9780078028830
AV  - HF5415 GRE 2012
PY  - 2012///
CY  - New York
PB  - Mc GrawHill
KW  - marketing
KW  - interractive technology
KW  - assessment
N1  - includes bibliographical references
ER  -