TY  - GEN
AU  - Berkowitz,Eric N.
TI  - Essentials of health care marketing
SN  - 9780763783334
AV  - RA410.56 BER 2011
PY  - 2011///
CY  -  Sudbury
PB  -  Jones & Bartlett Learning
KW  - Medical care
KW  - Marketing
KW  - Marketing of Health Services
N1  - Includes bibliographical references and index; The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring
ER  -