Berkowitz, Eric N. <br/><br/>
Essentials of health care marketing / 
Eric N. Berkowitz. 
 - third edition 
 - 515 pages  illustrations and maps 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring. 
<br/><br/><label>ISBN: </label>9780763783334 0763783331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing.<br/>Marketing of Health Services.
<br/><br/><label>LC Class. No.: </label>RA410.56  / BER 2011