TY  - GEN
AU  - Perreault,Williams D
AU  - Cannon Joseph P
AU  - McCarthy E.Jerome
TI  - Essentials of Marketing : A marketing strategic planning approach 
SN  - 13:9780077861049
AV  - HF5415 PER2015
PY  - 2010///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - marketing
KW  - marketing strategy
N1  - includes index
ER  -