Perreault,Williams D <br/><br/>
Essentials of Marketing   A marketing strategic planning approach / 
William D.Perreault,Joseph P.Cannon and E.Jerome McCarthy 
 - 717 pages 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>13:9780077861049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing<br/>marketing strategy
<br/><br/><label>LC Class. No.: </label>HF5415  / PER2015