industries, images, and audiences Croteau, David creator author Hoynes, William author Sixth edition xx, 409 pages : illustrations ; 24 cm The authors show how the media shapes, and is shaped by, not only society but also individuals. The focus of the book is on the huge influence the media exerts on society in general and on individuals in particular I: Media/society 1. Media and the social world II: Production: the media industry and the social world 2. The economics of the media industry 3. Political influence on media 4. Media organizations and professionals III: Content: media representations of the social world 5. Media and ideology 6. Social inequality and media representation IV: Audiences: meaning and influence 7. Media influence and the political world 8. Active audiences and the construction of meaning 9. Media technology and social change V: Globalization and the future 10. Media in a changing global culture by David Croteau, William Hoynes Mass media Political aspects HN90 .CRO 2019 9781506390789