Croteau, David

Media society: industries, images, and audiences / by David Croteau, William Hoynes - Sixth edition - xx, 409 pages : illustrations ; 24 cm

I: Media/society
1. Media and the social world
II: Production: the media industry and the social world
2. The economics of the media industry
3. Political influence on media
4. Media organizations and professionals
III: Content: media representations of the social world
5. Media and ideology
6. Social inequality and media representation
IV: Audiences: meaning and influence
7. Media influence and the political world
8. Active audiences and the construction of meaning
9. Media technology and social change
V: Globalization and the future
10. Media in a changing global culture

The authors show how the media shapes, and is shaped by, not only society but also individuals. The focus of the book is on the huge influence the media exerts on society in general and on individuals in particular

9781506390789


Mass media --Political aspects

HN90 / .CRO 2019