Van Aardt, Isa creator editor Van Aardt, Isa Bezuidenhout, Stefan 477 pages : illustrations ; 24 cm How do you approach the functional areas of business such as human resources and finance? Do you know how to channel creativity and generate new business ideas? What do you, as an entrepreneur, need to know about ethical business practices and social responsibility? Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective. The book covers vital elements of entrepreneurship such as how to write a business plan as well as other elements involved in running your own business venture such as financial planning and forecasting Part 1: Introduction. Entrepreneurship defined / Karen Booysen The entrepreneurial mindset / Karen Booysen Part 2: The entrepreneurial process. Creativity and generating new business ideas / Isa van Aardt, Clinton Massyn Opportunity recognition and evaluation / Isa van Aardt Part 3: New venture creation. Information technology for SMEs / Elana Swanepoel Entrepreneurial strategy / Isa van Aardt Business start-up / Isa van Aardt, Wesley Clarence Franchising / Isa van Aardt Business ethics and social responsibility / Hanneli Bendeman Basic financial concepts / Stefan Bezuidenhout Financial planning and forecasting / Stefan Bezuidenhout The business plan / Stefan Bezuidenhout Entrepreneurial management / Elana Swanepoel Marketing / Elana Swanepoel Operations / Isa van Aardt Managing human resources / Elana Swanepoel Legal aspects / Isa van Aardt Part 4: Managing the venture. Business cycles and the entrepreneur / Carel van Aardt, Patrick Naidoo Managing growth and harvesting / Elana Swanepoel Corporate entrepreneurship / Isa van Aardt Decline and turnaround / Elana Swanepoel Contemporary issues / Elana Swanepoel Isa Van Aardt (Editor), Stefan Bezuidenhout (Editor) includes index Entrepreneurship South Africa New business enterprises HD62.7 .ENT 2014 9780199054022