TY  - GEN
AU  - Wright, Kevin B.
AU  - Sparks, Lisa
AU  - O'Hair Dan. H
TI  - Health communication in the 21st century
SN  - 9781405155946
AV  - R118 .WRI 2008
PY  - 2008///
CY  -  Malden, MA
PB  - Blackwell Pub.
KW  - Communications Media
KW  - Health promotion
N1  - lncludes index; 
Overview of communication and health
Provider-patient communication
Caregiving and communication
Social support and health
Culture and diversity issues in healthcare
Communication and healthcare organizations
New technologies and health communication
Mass communication and health
Risk and crisis communication
Health campaigns and community health initiatives
Interdisciplinary healthcare teams
Emerging health communication contexts and challenges
N2  - Health Communication in the 21st Century provides an in-depth look at one of the fastest growing areas of the communication field. Written in an engaging style by three experts in the field, this text explores how different aspects of health and communication processes are intertwined in complex ways. Covering traditional areas of research and current issues, the text demonstrates how better understanding the communication of health care issues can improve health outcomes." "Real life cases illustrate concepts, and resources such as a glossary and discussion questions are included to reinforce learning. Throughout, the authors draw on a decade of experience at the local, national, and international levels to highlight current and significant advances in health communications
ER  -