Health communication in the 21st century /
Kevin B. Wright, Lisa Sparks, Dan O'Hair
- vii, 334 pages : illustrations ; 26 cm
lncludes index
Overview of communication and health Provider-patient communication Caregiving and communication Social support and health Culture and diversity issues in healthcare Communication and healthcare organizations New technologies and health communication Mass communication and health Risk and crisis communication Health campaigns and community health initiatives Interdisciplinary healthcare teams Emerging health communication contexts and challenges
Health Communication in the 21st Century provides an in-depth look at one of the fastest growing areas of the communication field. Written in an engaging style by three experts in the field, this text explores how different aspects of health and communication processes are intertwined in complex ways. Covering traditional areas of research and current issues, the text demonstrates how better understanding the communication of health care issues can improve health outcomes." "Real life cases illustrate concepts, and resources such as a glossary and discussion questions are included to reinforce learning. Throughout, the authors draw on a decade of experience at the local, national, and international levels to highlight current and significant advances in health communications.