Tedesco, Donna.

The moderator's survival guide : handling common, tricky, and sticky situations in user research / Donna Tedesco, Fiona Tranquada - xxiii, 323 pages : color illustrations ;

Includes bibliographical references (pages 318-320) and index.


Machine generated contents note: Why we wrote this book
Who this book is for
What you'll learn
One-on-one user research methods
Language used in this book
How this book is organized
Sidebars and survival stories
Companion website and videos
pt. 1 Your Moderation Toolkit
ch. 1 Moderation Matters: Power, Responsibility, and Style
1.1."Are they laughing at me?"
1.2. Power and responsibility
1.3. The session ringmaster
Sidebar "Yes, and ..."
1.4. The science and art spectrum
1.5. Your moderating style
1.6. Effective adaptation
Sidebar Tips for new moderators
Survival Story "The chair's arms were too fixed and narrow"
ch. 2 In the Trenches: Six Steps for Handling Situations
2.1. Take a moment to evaluate the situation before jumping to action
Sidebar Using a pretext
2.2. Resolve any threats to physical safety
2.3. Verify that you're not causing or magnifying the situation
Sidebar Learning to enjoy the silence
2.4. Check the participant's comfort level
Sidebar Protecting participant rights
Sidebar Setting context for your behavior
2.5. Use careful language and tone to probe on the situation and begin to resolve it
Sidebar What not to say
2.6. Regain control to bring the session back on track
Survival Story "I know what she needs"
ch. 3 Mix and Match: Your Moderation Patterns Toolbox
3.1. Take responsibility
3.2. Clarify the task/question
3.3. Redirect the participant
Sidebar The diversionary assist
3.4. Reassure the participant
Sidebar Should you tell a participant that her feedback is helpful?
3.5. Build engagement
3.6. Disengage from the participant
3.7. Take a break
3.8. Shift the focus
3.9. End the session early
3.10. Choosing the best pattern for your situation
Survival Story "The ground started to move"
Survival Story "His frustration was clearly growing"
pt. 2 Your Survival Guide
ch. 4 Recruiting Mishaps: Participants You Weren't Expecting
4.1. Participant does not seem to meet a key recruit criteria
4.2. Participant either refuses to or can't do a key task
4.3. Participant has an unexpected physical feature
4.4. Participant is unfamiliar with the equipment
4.5. Participant has difficulty reading
4.6. Participant or others ask you to help
Survival Story "An unexpected picture started to emerge"
ch. 5 Participant Misconceptions: Not What the Participant was
Expecting
5.1. Participant thinks that she is participating in a focus group
5.2. Participant doesn't want to be recorded or has other concerns
5.3. Participant has different expectations for the compensation
5.4. Participant brings you to a conference room or other space
5.5. Participant treats a contextual inquiry like an interview
5.6. Participant brings someone else to participate with her
5.7. Participant thinks the session is a job interview
5.8. Participant brings a child or pet to the session
Survival Story "She was desperate for work"
Survival Story "He refuses to leave"
ch. 6 Some Guidance Required: Participants in Need of Shepherding
6.1. Participant is reluctant to say anything that negative
6.2. Participant does something you don't understand
6.3. Participant is not thinking aloud
6.4. Participant is not able to complete a necessary task
6.5. Participant ignores or pretends to understand your question
6.6. Participant not approaching workflow naturally
6.7. Participant does not have any negative feedback
6.8. Participant believes he has successfully completed a task
6.9. Observers are not engaged in the session
Survival Story "She was so appreciative"
ch. 7 Make it Work: Handling Technical Obstacles
7.1. Technical issues arise with your setup and/or equipment
7.2. Remote participant experiences difficulty joining
7.3. Facility loses its internet connection
7.4. Remote participant drops off the call
7.5. Prototype or product changes unexpectedly
Survival Story "The lights seemed dimmer than normal"
ch. 8 Is This Right? Responding to Uncertain Participants
8.1. Participant looks for affirmation
8.2. Participant asks for your opinion
8.3. Participant looks or sounds uncomfortable and/or nervous
8.4. Participant is self-blaming
8.5. Participant asks, "Did other people have trouble with this?"
8.6. Participant is unwilling or unsure
Survival Story "She looked agitated"
ch. 9 What's Going On? Recovering from External Interruptions
9.1. Participant is running late
9.2. Observers are loud and distracting
9.3. Participant receives a call during the session
9.4. Participant cancels or is a no-show
9.5. Observer unexpectedly interacts with the participant
9.6. Session interrupted accidentally by an observer or someone else
9.7. Session interrupted by someone the participant knows
Survival Story "Too dumb' to yield meaningful results"
ch. 10 Get on Track: Overcoming Momentum Blockers
10.1. Participant starts going on a tangent
10.2. Participant consistently focuses on irrelevant details
10.3. Participant does something very unexpected
10.4. Participant is slow or thorough
10.5. Participant gives vague responses to questions
10.6. Participant is difficult to hear or understand
10.7. You don't have time to complete everything
10.8. Participant struggles excessively with a task
Survival Story "The request caught me off-guard"
ch. 11 Take the Wheel: Guiding Wayward Participants
11.1. Remote participant is obviously distracted
11.2. Participant is distressed by a personal line of questioning
11.3. Participant insists that she would never do something
11.4. Participant is frustrated by the prototype's limited functionality
11.5. Participant seems annoyed at your neutrality
11.6. Participant does not seem to respect you or take you seriously
11.7. Participant becomes insulting or has an agenda
11.8. Participant becomes agitated by a product's usability issues
Survival Story "I would have trusted my gut"
ch. 12 A Delicare Touch: Addressing Sensitive Situations
12.1. Participant is extremely entertaining and friendly
12.2. Something personal, inappropriate, or confidential is visible
12.3. Participant is obviously distracted by external circumstances
12.4. Participant tells you something personal
12.5. Participant has a disconcerting or distracting physical attribute
12.6. You have to point out something potentially embarrassing
12.7. Participant seems upset
12.8. Participant has an unexpected disability or service animal
Survival Story "My best option was to smile"
Survival Story "You sure are pretty"
ch. 13 Uncomfortable interactions: Responding to Awkward Situations
13.1. Participant curses or makes inappropriate comments
13.2. You know the participant, or the participant knows you
13.3. Participant knows an unexpected amount about you
13.4. Participant flirts with you
13.5. Participant does something awkward or uncomfortable
13.6. Participant makes a strangely specific request
13.7. Participant makes request during a site visit
Survival Story "She lipped me ... big!"
ch. 14 Safety First: Minimizing Emotional and Physical Distress
14.1. Fire alarm goes off or the facility needs to be evacuated
14.2.A natural disaster (e.g. earthquake, tornado) occurs
14.3. Participant starts to look ill or otherwise unwell
14.4. You begin to feel unwell while moderating a session
14.5. You notice a bad smell or have an allergic reaction
14.6. Participant seems to be drunk or stoned
14.7. Participant touches you
14.8. Participant's environment contains dangerous items
14.9. Participant is doing something illegal or threatening
Survival Story "We didn't know much about them"
Survival Story "I knew what it was like"
pt. 3 Improving Your Skills
ch. 15 An Ounce of Prevention: Avoiding and Mitigating Situations
15.1. Recruiting process
15.2. Your study plan
15.3. The product, space, and technology
Sidebar Troubleshooting skills are a lifesaver
15.4. Your observers
15.5. Your technique
Sidebar Your moderating "instincts"
ch. 16 Sharpening Steel: How to Improve Your Skills and Help Others Improve Theirs
16.1. Working on your own moderating skills
16.2. Integrating tips and feedback
16.3. Giving feedback to other moderators
Sidebar What to look for in a moderating critique
16.4. Spread your wings
Appendices
Appendix A What to Say
Appendix B Preparing for a Successful Session
Appendix C Resources

The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you'll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way. Practical, field-tested, and actionable tips for what to do and say-and what NOT to do or say-in each situation. Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely. Illustrative "survival stories" contributed by numerous professionals on the front lines of user research

9780124047006 (pbk.) 0124047009 (pbk.)


Commercial products--Testing.
Computer software--Testing.
User centered system design.
Focus groups.
Interviewing.
Forums (Discussion and debate)

TS175.5 / .TED2014