TY  - GEN
AU  - Hair,Joseph F.
AU  - Wolfinbarger,M.F
AU  - Ortinau,D.J.
AU  - Bush,R.P
TI  - Essentials of marketing research
SN  - 9780073381022
AV  - HF5415.2ESS2008 
PY  - 2008///
CY  - Boston : 
PB  - McGraw-Hill/Higher Education
KW  - Marketing research
N1  - Includes bibliographical references (p. [358]-361) and index
UR  - http://www.loc.gov/catdir/toc/ecip0713/2007009178.html
UR  - http://www.loc.gov/catdir/enhancements/fy0713/2007009178-d.html
ER  -